It was announced that Liberty Media, which was once known as an investor in media companies, has acquired a controlling stake in Bodybuilding.com for $100 Million. Bodybuilding.com which was founded in 1999, offers general fitness articles and social networking and also sells fitness supplements, clothing and supplies.
Bodybuilding.com received around 3 million unique visitors in November 2007 with sales growing at more than 60% a year and expecting to top $100 million in 2008.